Design studio · Sydney → worldwide
We design websites and products people can't stop poking.
Brand, web, product and motion — designed and built under one roof, for founders who refuse to look like a template.
Tonic & Co. — a soda you scroll.
Our showpiece case study: a pinned, perpetually-spinning can whose palette follows the liquid — citrus to berry to lime — with fizz physics, kinetic type and poster parallax. Built to be poked.
- Scroll-choreographed
- 3 flavours, 1 can rig
- 60fps, reduced-motion safe
Work that works overtime
Shipped client work first, then self-initiated lab concepts that show the range — every concept labelled as such. One more client build is in the lab right now.
Four ways to stand out
Websites that flex
Marketing sites, landing pages and portfolios people screenshot and send to their friends. Designed, animated and built to convert.
- Art direction
- Design system
- Motion design
- Next.js build
Product & UX
Interfaces for apps and SaaS that feel obvious in the hand and look nothing like a template. Research-backed, demo-ready.
- UX flows
- UI design
- Prototypes
- Design QA
Brand & identity
Logos, palettes, type systems and voice that give your company a face worth remembering — and a kit your team can actually use.
- Identity
- Guidelines
- Asset kit
- Launch collateral
Motion & interaction
The layer most studios skip. Scroll choreography, micro-interactions and animated illustration that make interfaces feel alive.
- Interaction design
- Lottie / SVG animation
- 3D & WebGL
- Prototyping
From hello to launch in weeks
- Week 1
Sniff around
A sharp discovery call plus homework on your market. We find the angle competitors missed and agree on what 'wow' means in numbers.
- Week 1–2
Make it weird
Direction sprints: moodboards, type tests, color collisions, motion sketches. You pick a lane from real options, not vibes.
- Week 2–5
Make it work
Design and build run together — real components, real content, real motion. You watch it come alive on a staging link, not in a deck.
- Launch +2 weeks
Ship & sharpen
Launch, measure, polish. Performance passes, a11y passes, analytics wired. Then two weeks of tweaks on us while the data rolls in.
Pick your flavour
The Spark
from $4.5k
One page. Maximum noise.
- Landing page, designed + built
- Custom art direction & motion
- Copy polish included
- Live in 2 weeks
Timeline · 2 weeks
Start with The Spark- Most picked
The Lab
from $12k
Full site. Full personality.
- Up to 6 pages, designed + built
- Brand refresh & design system
- Scroll choreography & easter eggs
- CMS so you can self-serve
- Performance + a11y guaranteed
Timeline · 4–5 weeks
Start with The Lab The Resident
$8k/month
Your design team, on tap.
- Ongoing product + brand design
- Unlimited requests, one at a time
- Weekly drops, async updates
- Pause or cancel monthly
Timeline · Monthly
Start with The Resident
All prices in AUD, ex GST. Custom scope? Tell us what you're building in the form below and we'll quote it straight.
The first real receipts are in.
Real quotes carry names; the remaining cards are clearly-stickered samples of the feedback we build for, swapped out as each client project ships. The stats are verifiable today.
- Real quote · real client
We really liked the PAR website and would like something with a similar professional look and feel.
Farwa Haider ↗Project Coordinator, HAZMAT Projects — engaging the studio after seeing our client work
- Sample — replace with real
The first studio that showed us motion sketches in week one instead of a 40-page strategy deck. Shipped early, too.
Sample quoteWhat an eCommerce CEO might say
- Sample — replace with real
Investors kept complimenting the site during the raise. That page paid for itself several times over.
Sample quoteWhat a fintech founder might say
- 2.4M+GenAI calls in production (OO7 AI)
- 40k+users served (BUPA platform)
- 7+ yrsshipping production systems
One founder, end to end
Daniyal Malik · Founder & design engineer
🏅 AWS Certified Generative AI Developer — Professional
Founded by Daniyal Malik — AWS-Certified Generative AI Engineer (Professional), 7+ years shipping production systems. daniyalmalik.com ↗
7+ years shipping production systems — co-architect of OO7 AI (2.4M+ GenAI calls processed), founder of Preamble, and builder of platforms serving 40,000+ users at BUPA. Dan's Lab is where that engineering rigor meets art direction: every site is designed AND built by the same hands.
Got something worth making loud?
Tell us what you're building. We reply within one business day — usually with two or three ideas you can keep either way.